Digital marketing is all well and good, but building a real-world bridge between your audience and your brand is invaluable. Consider sponsoring or hosting a local event whenever possible to increase brand visibility in your local community. This is also a great way to land local press coverage, which improves your odds of being found online by a local audience.
Utilize localized email marketing – Email marketing strategies have some of the lowest costs among many of the marketing strategies available to you. The bulk of the cost is associated with obtaining valuable email addresses. Unfortunately, there is nothing in an email address that will tell you where the user is located; there are email-gathering techniques you can begin using that filter users by location. The easiest technique is to have a sign-up sheet in your store – ideally by the register – or at booths or events that you sponsor so that interested consumers see it and sign up to receive updates and promotions from you.
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Try a direct mail campaign – Direct mail is a much cheaper method of reaching customers than it might seem. What you pay for in stamps can be recovered by not paying for mailing lists and professional targeting. You can frequently target prime demographics by looking at neighborhoods that fit the demographics of your target audience.